TW Radio: The Official Kit Sponsor of Team Ghana for Glasgow 2026

Posted by TWR Publications

5 days ago

As Ghana enters a critical phase in its preparations toward the 2026 Commonwealth Games in Glasgow, Scotland, TW Radio 88.9 FM, through its parent company EKS Broadcasting Limited, is proud to formally announce its role as the Official Kit Sponsor of Team Ghana for Glasgow 2026.

 

This commitment reflects TW Radio’s deliberate alignment with the national Glasgow 2026 drive, an agenda centered on preparation, excellence, national pride, and global representation. As a media institution rooted in Cape Coast and serving audiences across Ghana and beyond, TW Radio recognizes the importance of standing not only as a broadcaster, but as an active partner in Ghana’s sporting journey.

 

The kit sponsorship, executed in collaboration with the Ghana Olympic Committee (GOC), is designed to support Team Ghana throughout the Games by ensuring athletes are properly equipped, confidently branded, and united under a strong national identity as they compete on the Commonwealth stage.

 

This initiative underscores TW Radio’s evolving role within the sports ecosystem. It is a strategic intervention that aligns content, brand purpose, and national development, reinforcing the station’s vision of becoming a leading media house within the sports arena.

 

Commenting on the sponsorship, the Commercial and Marketing Manager of TW Radio, Mr. George Kobina Edah, reiterated the station’s long-term commitment to the Glasgow 2026 mission and to sports development at large.

 

“Glasgow 2026 represents a collective national aspiration. Our decision to sponsor Team Ghana’s kits is a practical demonstration of TW Radio’s belief in the athletes and in the process that leads to excellence. As a media house, we are committed to driving the Glasgow 2026 conversation, amplifying athlete stories, and keeping the nation engaged from preparation to podium,” he stated.

 

This announcement builds on a series of pioneering initiatives by TW Radio, including its historic move as the first radio station in Ghana to strategically sponsor a football club, through its partnership with Elmina Sharks Football Club, and the recent launch of TW Sport, the station’s dedicated sports brand.

 

Together, these initiatives form part of TW Radio’s broader corporate strategy to contribute meaningfully to sports development, youth empowerment, and national cohesion through purposeful media engagement.

 

As preparations toward Glasgow 2026 intensify, TW Radio will leverage its on-air platforms, digital channels, and community reach to sustain public interest, promote athlete-centered narratives, and support the Ghana Olympic Committee’s broader communication efforts. Our coverage will focus not only on competition, but on the journey; training, discipline, sacrifice, and national pride.


In positioning itself as the Official Kit Sponsor of Team Ghana for Glasgow 2026, TW Radio affirms its belief that media must do more than report success, it must help build it. From Cape Coast to Glasgow, TW Radio stands with Team Ghana, equipping the journey, amplifying the mission, and championing Ghana’s presence on the global stage.

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Team Ghana for Glasgow 2026

EKS Broadcasting Limited

TW Radio